Toy Association Promotes TOTY Toys & Games as Holiday Must-Haves

December 19, 2022 | Heading into the final shopping week before Christmas, The Toy Association is continuing to highlight The Toy Foundation’s Toy of the Year (TOTY) Award winners and finalists as the “must-haves” shoppers still have time to get their hands on.

“Our trends team has been popping up on segments all over the country featuring TOTY winners and finalists as families look for suggestions while they finish their holiday shopping,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “Highlighting these products in broadcast segments remains a critical part of our efforts to spotlight the innovation of the toy industry and promote the powerful emotional and physical benefits of play.”

The Toy Association has featured both winners and finalists on televised holiday toy segments in major U.S. markets, including Chicago (ABC-7 Chicago, and WGN Chicago), Dallas, Los Angeles, Portland, and Sacramento, among others. Thus far, the segments have generated more than half a million impressions.

The next edition of the TOTY Awards will take place on September 29, 2023, the night before Toy Fair 2023. For more information on all the TOTY winners, finalists, and the nomination and selection process, visit TOTYAwards.org.